The Secret Science of Getting Rich In A Home Based Business

The life blood of any internet business is the visitors traffic to a web site. Traffic to a particular web site is what generate targeted warm leads. The key is to getting these leads to take certain action. Therefore, internet business conversion is how many people out of 100 leads take a given action.

For example, if 5 visitors out of 100 to your web site decided to opt-in into your mailing list, then your opt-in page has a 5 percent conversion rate. Likewise, if your opt-in list has 5000 subscribers and 2000 of them purchase a product or service, then you have a 40 percent conversion rate.

There are many factors that go into internet business conversion. The only way to have higher conversion is to learn how to test and track your marketing campaign. This means testing different strategies while measuring the effects the changes have on your conversion.

For example, in you opt-in landing page, you can run a series of testing on the following criteria:

1) Use of text only versus use of graphics page.

2) Use different headings and sub-headings to see which ones capture your visitor's attention.

3) Short versus long copy on your opt-in page.

4) The "offer" or what you use as a bonus to encourage people to opt-in into your list.

You can also test your follow up e-mails on the following factors:

1) Different e-mail subject lines to increase the "open" rates.

2) Offers with a limited time frame.

3) Different bonuses

4) How the offer is presented. This is achieved with different "tone" and language you use in your e-mails.

5) Directing your subscribers to a web page to read reviews, to a blog you've posted, to a video you created etc.

When you have a steady flow of visitors going to your internet business web site, the next logical step is to get them to take some action. The action can be either to opt-in to your list, buy a product or even simply leave a comment on your blog. It is important to test and track your conversion tactics. This is to help you to ensure which tactic works and which one does not.

Will Yap is an Online Affiliate Marketing enthusiast and has a huge array of internet marketing experience. He runs a website that provides hot affiliate marketing tips. To take advantage of these cool stuffs, be sure to visit Will Yap's site at http://www.wealthy-pages.info